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Posts Tagged ‘Cool ideas’

Some Multichannel examples

January 27, 2011 Leave a comment

Some interesting news and posts related to Multichannel commerce, thought I’d collate what I’ve run into this week here.

Phone and Web integration: Connecting and tracking conversions between the call center and website, over at Unbounce. I got information that a company called Freespee offered services around this, check it out here. I couldn’t really judge from their website their main target audience, so have requested more info. Not sure yet if they would be competing with e.g. ATGs (now Oracle) Optimization services click-to-call and click-to-chat, where you’ll get great stats on where people are calling from.

Web and store integration: The other great example was an article in New York Times, describing how Nordstrom have linked all their stores inventory to the web, so a web shopper could get the item packed and shipped if a store had that available. I’m sure there was some technical challenges and work on thresholds etc to get that to work. The article was well worth a read.

Mobile: And third, Thomas Husson at Forrester had a good post about mobile predictions for 2011. Some interesting things there regarding mobile bridging the gap between digital and physical worlds.

Future of in store sales tactics

January 20, 2011 Leave a comment

Well, I just wrote a blog post on possible future on-site sales tactics and had in mind to approach it from the other side as a follow up. The “other side” is from the in-store sales experience, and using digital touchpoints to improve that experience… But there is absolutely no need as there already is an excellent post on that over at the IdeaEngineers blog. Check it out!

Excellent example on channel cooperation – why is the online wish list not available in store?